Case-specific skills: Critically examine the importance of the international business and strategy in the Middle East and demonstrate this by analyzing real-regional/- examples using complex theoretical frameworks identify examples of best practice and explain the dynamics toward international business and strategy with reference to a range of theoretical models and apply these in a meaningful way to the MENA region.
– On completion of utilizing the case study as an exercise, students should be able to develop the following. of interest to practitioners in the Middle East and North African (MENA) markets looking at managing cross-functional teams. It can be used for organizational design, brand management and business-to-business management classes. – This case is suitable for students of international business and strategy at the advanced undergraduate-level or introductory masters-level courses. – Management, Strategy, International business.
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